Certificate Course: AI for Strategic Communication Professionals – Asia-Pacific / North America

This virtual course is delivered over three consecutive weeks and runs for 90 minutes at a time. It will have an assessment piece and will result in a certificate  

Certificate Name: Certified AI Communication Professional (CAICP)

Course Description:

Artificial Intelligence (AI) is transforming the way communication professionals engage with stakeholders, create content, and drive strategic influence. this course equips communication professionals with the knowledge, tools, and ethical considerations to harness AI effectively.

This program goes beyond theory—participants will explore AI-powered tools for content creation, and audience engagement while ensuring responsible AI use. Through interactive modules and a hands-on project assessment, this course prepares communication professionals to integrate AI into their strategies while maintaining the trusted advisor role.

By the end of this certification, participants will be confident in leveraging AI to enhance communication outcomes, influence executive decision-making, and optimise engagement across multiple platforms.

What to expect:

• Gain a comprehensive understanding of AI and its role in contemporary communication.
• Explore how AI is transforming digital communication and content strategies.
• Identify and apply AI tools for writing assistance, speech recognition, and audience insights.
• Learn how AI enhances executive influence, stakeholder engagement, and reputation management.
• Understand ethical considerations, including bias, data privacy, and human oversight.
• Develop a personalised AI communication toolkit for your organisation.
• Participate in hands-on exercises and real-world case studies.
• Complete a project-based assessment to earn the Certified AI-Enabled Communication Professional (CAICP)credential.

Who should attend:

This course is designed for communication professionals at all career levels who want to confidently integrate AI into their strategies while maintaining ethical, responsible, and effective communication practices.

• Communication professionals, strategists, and consultants
• Internal and external corporate communicators 
• Public relations and marketing professionals 
• Social media and digital communication specialists 
• Leaders looking to enhance their AI knowledge for communication 
• Anyone interested in AI-driven content creation and stakeholder engagement

Career Level: Generalist/Specialist, Strategic Advisor, Business Leader

Course outline:

Module 1:

Foundations of AI in Communication

Introduction to AI for Communication Professionals

• AI’s role in modern communication and content creation
  
• The evolution of AI and its impact on communication strategy
• Real-world examples of AI-driven communication

AI Tools for Enhancing Communication

• AI writing assistants and content generation
• Using AI for audience insights
• Interactive discussion: AI’s potential in your organisation

AI as a Strategic Advisor

• How AI supports communication professionals in influencing business decisions
• Using AI for audience insights and trend analysis
• Interactive discussion: AI’s potential in your organisation

Module 2:

AI for Strategic Influence and Engagement 

AI and Executive Influence

• Positioning AI as a tool for the trusted advisor role in executive communication
• AI-powered stakeholder insights
• Measurement and evaluation

Building Stakeholder Relationships with AI

• AI-driven personalisation and audience segmentation
• AI for proactive issue management and crisis communication
• Ethical considerations in AI-driven engagement

The Communication Value Circle and AI

• Aligning AI capabilities with business operations, reputation-building, stakeholder trust, and strategy
• AI’s role in listening, trend analysis, and reputation management
• Hands-on workshop: Applying AI insights to stakeholder engagement

Module 3:

Implementing AI in Organisational Communication 

AI-Driven Content Creation and Strategy

• Using AI for blogs, reports, and multimedia content
  
• Customising AI models (e.g., Build Your GPT) for communication needs
• Practical application: AI-assisted content strategy exercise

AI and Responsible Communication Practices

• Addressing AI bias, misinformation, and ethical concerns
• Ensuring human oversight in AI-driven communication
• Compliance, data privacy, and governance

Developing Your AI Communication Toolkit

• Selecting the right AI tools for your organisation
  
• Measuring AI’s impact on communication effectiveness
• Course wrap-up: Action plan for AI integration

Assessment:

Project-Based Assessment: AI-Enabled Communication Strategy

To earn the Certified AI Communication Professional (CAICP) participants must complete a project demonstrating their ability to integrate AI into a communication strategy.

Assessment Overview:

📌 Objective: Develop a strategic communication plan using AI-driven tools and insights.

📌 Project Requirements:

Define a Business Need: Identify a real-world communication challenge within an organisation or industry.

Apply AI Tools: Use AI for audience insights, content generation, sentiment analysis, or stakeholder engagement.

Develop a Communication Strategy: Align AI-driven tactics with business goals and The Communication Value Circle.

Ensure Ethical AI Use: Address data privacy, bias, and human oversight considerations.

Measure AI Impact: Define key metrics to evaluate AI’s effectiveness in the strategy.

Presentation & Submission: Participants will submit a short report (3–5 pages) and a recorded presentation (5–7 minutes) explaining their strategy.

📌 Evaluation Criteria:
✅ Clear identification of business needs and objectives
✅ Effective use of AI tools in communication strategy
✅ Alignment with ethical AI practices and governance
✅ Strategic thinking and stakeholder engagement approach
✅ Clarity and professionalism in the final presentation

Upon successful completion, participants will receive their Certified Communication Professional (CAICP) certification. 

About the trainer

Adrian Cropley OAM, FRSA, FCSCE, IABC Fellow, SCMP, GCSCE

Adrian is a certified strategic communication management professional, executive coach and co-founder of the Centre for Strategic Communication Excellence (CSCE). He is a past global chair of the International Association of Business Communicators (IABC) and is widely recognised as one of the world’s foremost experts in strategic communication. With a career spanning over 30 years, Adrian has worked with clients worldwide on major change communication initiatives, internal communication reviews and strategies, and professional development programs and has coached executives in some of the world's leading organisations in developing them as effective leaders through communication skills. In 2018, Adrian was awarded the Medal of the Order of Australia for his service to the community and for advancing the communication profession in Australia. He is a fellow of the Royal Society for Arts Manufacturers and Commerce, IABC and the CSCE. He is also a multiple award-winning communication professional, having received personal recognition globally and through many projects he has led through the CSCE and Cropley Communication. 

Sia Papageorgiou FRSA, FCSCE, SCMP 

Sia Papageorgiou co-founded the Centre for Strategic Communication Excellence, a global professional development and insights organisation trusted by some of the world’s highest profile companies, including Nokia, BHP, and Unilever. A decorated strategic communication expert with over 50 awards, Sia is passionate about raising the standards of the profession. Through her leadership in certification initiatives, she is committed to helping communication professionals validate their expertise, increase their influence, and lead the field with confidence. Her mission is to equip professionals with the tools and credentials they need to drive strategic business outcomes and achieve lasting success.