Certificate Series: Three Beats to Success

NWIIWA is committed to helping our members grow in their careers, strengthen their organizations, and build the kind of professional connections that last. This three-part virtual certificate series is designed to equip you with the strategic skills and confidence you need to attract, convert, and retain loyal customers in any industry. Whether you’re a manager, business development professional,

administrator, customer service representative, or a business owner, you’ll walk away with practical tools you can use immediately to enhance your customer relationships and elevate your impact. Complete all three sessions to earn your NWIIWA Professional Certificate in Customer Loyalty & Engagement.

SERIES BREAKDOWN

Part 1: Business Development — Identifying & Attracting Customers

January 15 | 12:00–1:00 PM

The right customers can transform your organization. Learn how to identify your ideal client profile, position your strengths with confidence, and use strategic outreach to build a pipeline full of qualified

opportunities. This session blends market insight with Northwest Indiana’s unique business landscape.

Part 2: Partnership Development — From Customer to Partnership

January 22 | 12:00–1:00 PM

Partnerships drive progress. In this session, we explore how to nurture customers with intention, communicate with clarity, and develop the kind of partnerships that feel collaborative—not transactional. You'll learn the human-centered strategies behind long-term customer retention.

Part 3: Customer Experience — Customer for Life

January 29 | 12:00–1:00 PM

Exceptional customer experience is a skill for every member of your team. Learn how to create meaningful interactions, guide customers through seamless journeys, and build emotional connections that inspire.

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