Note: This event will be conducted in person only.

China market update: Insights and opportunities for 2022 and beyond

Investment NSW and Austrade invite you to join a special briefing from market research experts China Skinny and industry giant Alibaba Group as they discuss the future of business engagement with China.

China is NSW’s largest processed goods export market, so it is critical for businesses in NSW to understand how to navigate the significant market changes that have occurred since 2019 and think about what to do now to increase success in China, and plans for when borders are relaxed and opportunities to re-engage, or engage more deeply, present themselves.

Your in-person attendance is highly encouraged so you can participate in our Q&A session moderated by Asialink Business and networking afterwards.

This is a free event and spaces are limited so please register today.

Speakers and moderator:

Keynote: Mark Tanner – Managing Director, China Skinny
Speaker: Kit Yau – Head of Marketing Alibaba Group Australia and New Zealand
Q&A Moderator: Lindsay Goding – Associate Director, Advocacy & Program Management, Asialink Business

About China Skinny: China Skinny provide thoughtful marketing and digital strategy, branding and research services for the China market. Some of their clients include Tourism Australia, Nike, ANZ Bank, and Zespri. Mark Tanner is usually based in Shanghai but will be in Australia for the first time in 2 years and will be sharing his 25 years’ experience in marketing.

About Alibaba Group: Alibaba Group is a Chinese multinational technology company specializing in e-commerce, retail, Internet, and technology. It is one of the world's largest retailers and e-commerce companies.

About Asialink Business: As Australia’s National Centre for Asia Capability, Asialink Business provides tailored solutions to help businesses seize the potential of diverse Asian and Indo-Pacific markets.

Who should attend?

This briefing is open to all but will be particularly helpful for businesses in the food & beverage and consumer health sectors, that have an existing relationship with China.

Agenda

3:00-3:30pm – Registration and networking

3:30-4:45pm – Official proceedings

4:45-5:30pm – Networking

Please RSVP by 5pm, Thursday 14 July by clicking the 'Get Tickets' button at the top of this page.

For any questions, please contact alex.matos@investment.nsw.gov.au

We look forward to seeing you at the event!