Before you start thinking about a solution, you need to validate that a real need exists. You need to get out and talk to people. Many people skip this step. Don’t. You must understand the problem from the viewpoint of those who experience it in order to deliver an outcome they will value.

By the end of the workshop:

You'll be comfortable using a suite of tools designed to identify and validate a problem
You'll be prepared to engage with stakeholder groups through empathy interviews
You'll have experienced clustering and theming interview insights

The Discovery workshop is part of a series of five workshops. Attend one, or pick all five to receive our Creative HQ's certificate in applied innovation.

Make sure to check out the other workshops:

Foundation / 13 June
Market Potential / 15 June
Ideation / 16 June
Build, Measure, Learn / 17 June