Christian Music Conference (CMC)
Description
Check out our website for more details: www.christianmusicconference.com
A Movement in Motion
Christian music is no longer on the sidelines — it’s shaping the global sound. Billboard reports faith-driven songs returning to major charts for the first time in over a decade, while Premier Christian News notes a nearly 60% surge in Christian music streaming worldwide, fuelled by a new generation of digital listeners. As the genre’s reach and influence accelerate, Australia stands uniquely positioned to lead this next wave — home to extraordinary talent, innovative production, and a vibrant creative community ready to rise. The Christian Music Conference (CMC) is the catalyst for that momentum — uniting artists, and industry leaders to grow the genre, advance the gospel, and establish Australia at the heart of a global movement redefining the sound of faith.
Why Attend?
• Access What’s Rarely Shared – Step into conversations that offer behind-the-scenes knowledge and future-focused perspectives not available anywhere else.
• Learn from the Best –Build relationships with your peers, the people shaping Christian music across streaming, radio, and live performance.
• Forge Meaningful Connections – Meet with influential voices, rising artists, and creative leaders who are shaping the landscape of Christian music.
After registering for this event you will be added to the CMC mailing list to keep up to date with upcoming CMC news and events.
With thanks to:

Agenda
- 9:00 am - 10:00 am
Registration Open
Free barista coffee available all day thanks to our sponsor, Compassion.
- 10:00 am - 10:10 am
Acoustic Worship with CXMMXNS
- 10:10 am - 10:20 am
Welcome
- 10:20 am - 10:50 am
Session 1: Bhavani Williams – Director Asia Pacific at CCLI
- 10:50 am - 11:20 am
Session 2: Steve McPherson – Director of Global Licensing and Partnerships at MultiTracks
- 11:20 am - 11:50 am
Morning Tea Break
Free barista coffee available all day thanks to our sponsor, Compassion.
- 11:50 am - 12:05 pm
The Writers Round
Featuring Ethan Beer, Southland, and Lucy Sugerman - hosted by Brendan and Danniebelle from Hope Breakfast
- 12:05 pm - 12:35 pm
Session 3: Tim O’Connor – General Manager APAC Sales at VEVO
- 12:35 pm - 1:30 pm
Lunch Break
- 1:30 pm - 1:40 pm
Acoustic performance -Guest Performer and Australian Icon
You won't want to miss this!
- 1:40 pm - 2:20 pm
Session 4: Live Podcast with Sam Thompson & Jay Argaet
Sam Thompson is the Founder and Director at Akta Media & Kingdom Creatives and Jay Argaet is Co-Founder & Creative Director at Avenir Creative House.
- 2:20 pm - 3:00 pm
Session 5: Jonathan Mason – Head of A&R at Curb Curb|Word Entertainment
- 3:00 pm - 3:00 pm
Close
Lineup

Tim O’Connor - General Manager, APAC Sales - Vevo
Tim O’Connor is an experienced sales leader in digital media and advertising, currently serving as General Manager, APAC Sales at Vevo, the world’s leading music video network, where he has spent more than six years. Based in Sydney, Tim leads sales strategy, partnerships and team growth across the Asia-Pacific region, helping brands harness Vevo’s premium video solutions and cultural influence to drive meaningful impact. Prior to joining Vevo, Tim held commercial roles across data-driven and music-technology platforms including dataxu and Shazam, as well as News Corp Australia. Tim is passionate about building high-performing teams and guiding advertisers through the rapidly evolving media landscape.

Bhavani Williams - Director Asia Pacific at CCLI
Bhavani Williams leads the Asia Pacific region of Christian Copyright Licensing International (CCLI), where she helps churches and Christian schools access music and media responsibly while supporting the songwriters who create them. With an MBA and years of leadership experience, she bridges the business and ministry aspects of music, fostering partnerships that empower congregations and strengthen communities of worship. Beyond her professional work, she is a lover of people, food, and community. Whether attending an R&B concert, enjoying the opera, or swing dancing to live music, she embraces life with joy. She is a lifelong learner with a strong faith in Jesus at the heart of everything she does.

CXMMXNS
Grammy-Award and Dove-Award-winning songwriters Ben Fielding and Reuben Morgan have united to form . From the pen of these two creative forces have come some of the most celebrated and sung worship anthems in the modern church: 'Goodness of God,' 'Who You Say I Am,' 'What A Beautiful Name,' 'Cornerstone,' and 'Mighty To Save' (to name a few)—sung by tens of millions of Christ-followers every week. is focused on being a major contributor to the next chapter of the global church’s modern worship canon. In its debut offering - Chapter 1 - its dedication to platforming both fresh and familiar voices alongside some of the world’s most respected gospel music writers, recognizes ’ commitment to being a collaborative worship movement.

Jonathan Mason - VP Christian A&R and Publishing CURB|Word Entertainment
Jonathan Mason is Vice President of Christian A&R and Publishing at Curb | Word Entertainment, where he signs writers, develops artists, and leads campaigns that shape some of today’s most impactful Christian music. Guided by his core philosophy of “heart over art”—that message and calling matter just as much as talent and chart success—Mason has become known for balancing industry strategy with authentic ministry impact. At Curb | Word, he has helped guide projects for artists including Big Daddy Weave, Meredith Andrews, Sidewalk Prophets, and emerging voices such as Lloyd Nicks, Matthews, and Carly Ann Taylor. He also founded and directs The Church Will Sing, a worship initiative that brings real congregations into the recording process, uniting the Church in song worldwide. Mason’s creative credits span more than 100 songs as writer, producer, and A&R, with even more as a publisher. Highlights include co-writing “The Church Will Sing” (with Matthew West, Tony Wood, Benji Cowart, and Daniel Doss) and co-producing tracks like “Can’t Get Enough” and “Rest On Us” for the collective. Under his leadership, Curb | Word celebrated 25 nominations at the 54th Annual GMA Dove Awards (2023), and he has played a pivotal role in re-signing GRAMMY®-nominated and award winning songwriters such as Michael Farren, Tedd T, and Tony Wood. Before stepping into executive leadership, Mason served as a church music director and touring musician. Those experiences still inform his A&R approach, giving him a deep empathy for artists and writers. He is also a frequent mentor and panelist, coaching emerging songwriters through platforms like Songwriting Pro and speaking on what publishers look for in modern worship and CCM. Beyond his professional work, Jonathan is a graduate of Moody Bible Institute with additional study at Southern Baptist Theological Seminary. He lives just south of Nashville with his wife and three daughters, proudly embracing the role of “girl dad.”

Steve McPherson - Director of Global Licensing and Partnerships at MultiTracks.com
Steve is the Director of Global Licensing and Partnerships at MultiTracks.com and has been in and around music most of his life. He has a background as a performer, worship leader, producer and songwriter but has found his life’s calling in supporting creative through business and rights management. The surprising background to this is that Steve is the eldest child of deaf parents and his native language is Auslan (Australian Sign Language). Steve attended bible college straight out of high school after which he spent many years serving as a worship leader, song writer and vocal producer at Hillsong Church in Sydney, Australia. In 1999, Steve joined the staff of Hillsong Church holding several roles over his 23 years on staff there, including Worship Pastor, Events Producer and Music Publishing Manager where Steve managed a team across multiple countries and had close to 175,000 songs under administration, including multiple Grammy and Dove Award winning songwriters. Steve has also served and participated in organisations in the wider music industry all over the world, including a 9-year tenure on the board of the Australian Mechanical Copyright Owners Society (AMCOS), 14 years as a Director of the Australasian Music Publishers Association Limited (AMPAL) and spent several years serving on the executive of the Church Music Publishers Association (CMPA) in the United States. In 2018 Steve completed his MBA through the Australian Institute of Business and in September 2021, Steve joined the incredible team at MultiTracks.com to bring continued support to the partnership initiatives with songwriters, artists, publishers and labels. Steve sees his role as a bridge between creatives and rights holders and MultiTracks.com by innovating and bringing increased transparency and growth to MultiTracks.com partners. Steve lives in Sydney, Australia with his wife, Diana and their four adult children.

Jay Argaet - Co-Founder of Avenir Creative House
Jay Argaet is a Creative Director whose work has helped shape the visual and cultural language of modern faith, music, and movement for more than a decade. Formerly serving as Creative Communications Director for Hillsong and now Co-Founder of Avenir Creative House and Jay has been at the forefront of some of the most recognisable and influential creative campaigns of the last generation. His portfolio spans 300+ album releases, earning four GMA nominations and one win, including Empires, awarded GMA 2016 Album Packaging of the Year. Jay has led art direction and creative systems for globally recognised artists and collectives including Hillsong Worship, Hillsong UNITED, Hillsong Young & Free, TAYA, Brooke Ligertwood, Ben Hastings, We The Kingdom, Cody Carnes, Kari Jobe, Elevation Worship, and Jeremy Camp, among many others. Beyond album work, Jay is widely known for bold, disruptive campaigns such as Cross Equals Love and No Other Name—projects that challenged convention, carried deep theological clarity, and resonated with global audiences across cultures and generations. With a reputation for blending clarity, conviction, and cultural relevance, Jay’s work bridges message and meaning—where strategy meets emotion, and design carries purpose. His creative leadership is marked by a willingness to push boundaries, elevate storytelling, and build visual worlds that endure beyond trends. At the core of his philosophy is a belief in creativity as an infinite well: “Creativity is a never-ending source — the greatest ideas, artwork, commercials, and campaigns are yet to be created.”

Lucy Sugarman
Hailing from Canberra, Australia, Lucy Sugerman has a sixth sense for storytelling. Her songwriting feels like cracking open the pages of a diary - relatable, gut wrenching, and beautifully unfiltered. With a gift for pairing vulnerable lyricism with sticky melodic hooks, the young songwriter crafts soft folk-pop that balances sweetness with bite, charm with emotional depth. Since first capturing attention through her collaboration with LANKS and early mentorships with APRA AMCOS, Lucy has steadily carved out her own lane - releasing two independent EPs and earning praise for her genre-blending sound and fearless self-expression. In 2025, she’s turning the page once more with her latest releases ‘crumb’, a quietly devastating track that reflects on the tendency to settle for less than we deserve and ‘like dad, like son’ written with the likes of acclaimed US-based writer-producers Drew Pearson (Kesha, Goo Goo Dolls) and Suzy Shinn (Panic! at the Disco, Alex Lahey, Dua Lipa).

Cam Gullo - 1606 Management
1606 Management is an Australian based management company representing artists, worship groups, and promo to Australian Christian radio.

Sam Thompson - Founder and Director at Akta Media & Kingdom Creatives
Sam Thompson is a director and entrepreneur, leading Akta Media, a full-service creative agency producing film, design, and digital work for organisations in Australia and internationally. Known for cinematic storytelling and strategic clarity, Sam helps teams communicate vision in a way that connects deeply and drives action, while staying grounded in faith through initiatives such as Kingdom Creatives.

Lachlan Holmes From Southland
Lachlan Holmes is 3rd generation in line of Christian ministers - a renowned worship leader, songwriter, and producer, best known for penning A Great Awakening. Pioneering Australian worship group “Southland”, creative pastor at Elevation Church Australia, and also a part of the leadership team at International Network of Churches. Lachlan carries a revival spirit, to see the world won for Christ.

Ethan Beer
Ethan Beer is a Brisbane-born singer‑songwriter, multi‑instrumentalist and producer blending heartfelt narrative lyrics with sleek acoustic‑pop production. Born in February 2004, he began singing in church and school at age six, penning his first song at eight, and teaching himself guitar at 12 before branching into piano, drums, and music production. He’s performed lead roles in musicals such as Matilda the Musical and starred in the short film Not Like Me prior to making his way to Los Angeles to work with international producers. His 2022 debut project, Unsigned, showcases his deep emotional expression over self‑produced beats and crisp vocal delivery. Standout singles include Lead Me to the Water, Stargazing, Worth It, Little Bird, Universe and Wonderfully Made, each reflecting personal introspection and sonic growth. With over 900K followers on TikTok, Ethan also shares his creative journey via social media and live appearances, including collaborating with Youth Alive Australia

Nathan Brown - CEO, Christian Media & Arts Australia (CMAA)
Nathan Brown is a seasoned executive leader with more than two decades of experience across the for-purpose and commercial sectors, including leading and scaling multiple start-up organisations. Nathan joined the board of Christian Media Australia in 2003 (now Christian Media & Arts Australia) and was appointed CEO in October 2015. Since then, he has led CMAA through a period of strong, sustainable growth—strengthening its national impact, expanding member services, developed a sustainable and scalable music touring business unit and is positioning the organisation for long-term relevance in a rapidly changing media and cultural landscape. Nathan’s early career was in senior management roles within the food service, hospitality, and healthcare sales industries, including serving as State Manager for Ecolab, a U.S.-based Fortune 500 company. In 2001, he transitioned into Christian ministry leadership, becoming General Manager of Leading The Way Australasia, where he established and grew the Australian and New Zealand operations of the international radio and television ministry founded by Dr Michael Youssef. In 2007, Nathan launched the Australian arm of global fundraising, marketing, and branding consultancy Dunham+Company. Over nine years, he grew the organisation from start-up to a thriving consultancy serving more than 20 not-for-profit organisations with a team of 13 staff. Beyond his executive role, Nathan currently serves as a Director of the Community Media Training Organisation (CMTO) (https://cmto.org.au), CRU (https://www.cru.edu.au), and as Deputy Chair of Norwest Christian College (https://www.norwest.nsw.edu.au).
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