Circular Futures: Brand Activations and Events

Join Katerina Grant, a global industry expert with over 2 decades of experience working with leading brands, and Kirby Clark, a pioneering circular economy consultant specializing in experiential, as they embark on a discussion about a hopeful future where brand activations and events are part of a wider circular economy, a future where top-tier brand experiences transport audiences to immersive worlds whilst simultaneously giving back to the environment and community in the process. 

With the events industry contributing 10% of global CO2 emissions and experiential marketing generating hundreds of thousands of tons of waste annually, it is evident that the current model is unsustainable. The opportunity to transform this industry into a force for positive environmental and societal impact has never been more urgent—or more achievable.

UNEND’s mission to make the industry 18% circular by 2030 and 100% circular by 2050 reflects our radical optimism and commitment to systemic change. We are not just talking about sustainability; we are actively implementing it, one project at a time. In this session, we will explore how the principles of the circular economy can be applied to the world of experiential marketing, creating events and brand activations that regenerate rather than deplete.

Attendees will leave with:

A Clear Understanding of the Current Reality - The data and insights needed to make informed decisions about sustainability in experiential marketing.

Actionable Strategies - Three practical approaches to integrating circular principles into brand activations.

Inspiration from Success Stories - Real-world examples that demonstrate the possibilities and impact of circular experiential design.

A Vision for the Future - A clear picture of what the experiential industry could achieve by 2050—and the steps to start that journey today.

Who Will Benefit:

Brand Executives - Highlighting how sustainability and circularity can transform into powerful competitive advantages, future-proofing brand reputation while aligning with evolving consumer and stakeholder values.

Agencies - Showcasing how integrating circular design unlocks innovative opportunities to stand out in the market, offering clients bold, forward-thinking solutions that drive both impact and differentiation.

Producers and Designers - Demonstrating the tangible, day-to-day benefits of circular strategies, from reducing costs and streamlining logistics to enhancing creative freedom with adaptable, reusable systems that prioritize efficiency and impact.

To see all events happening at Climate Action Week Sydney 2025 Click here