Coffee with the Chamber: Sid Lal

How to Leverage Google & ChatGPT to Drive Leads

Search is changing — and businesses need to change with it.

Join Sid Lal, digital marketing expert specialising in SEO and Google Ads, for a practical session on how businesses can improve their online visibility, attract more website traffic and generate leads through Google, AI and emerging search platforms.

In this session, you’ll discover:

• How to attract more relevant traffic to your website

• The latest insights into Google, AI and website visibility

• What Search Everywhere Optimisation means and why your business needs to be present wherever your audience is searching

• How the Verification Loop works and why customer reviews are becoming increasingly important

• 5 practical steps your business can take today to keep up with the changing search landscape

Sid Lal is a recognised digital marketing specialist and experienced speaker and instructor, having presented at industry forums including TEDx, AMI, DigiMarCon, DMAI, SES, AdTech, Young Entrepreneurs Academy and Digital Vidya.

Hosted by the Macquarie Park Ryde Business Chamber at NextSense, Macquarie University, this session is ideal for business owners, marketers and professionals looking to better understand how Google and AI are changing the way customers discover businesses online.

Come away with practical insights you can start applying to your business straight away.