It’s important to understand who your target audience is, and how to speak to them so they listen. This session will help you identify your primary customers, and to develop an effective marketing strategy to communicate with them. The session will also cover EdTech efficacy as a marketing tool and how education customers evaluate and consider EdTech solutions.

When: 20 September at 3:00pm AEST

Speakers:

Sreelesh Pillai
Strategic Advisor ANZ | LeadSquared

Sreelesh is instrumental in setting up operations and establishing the LeadSquared brand in the APAC region. His passion and strengths are demand generation, talent development, and efficient business expansion.

An engineering graduate with an MBA, he began his journey with Reliance Telecom in 2006. Subsequently, he handled a variety of roles, including business development, customer acquisition, and product marketing with Zoho and Sify, before embarking on a decade-long stint with Freshworks.

Sreelesh’s curious mindset, and eagerness to try out different strategies, led by the heart and head, make him a perfect match for LeadSquared. LeadSquared is the sales and marketing automation tool of global edtech leaders.

Kristine Chompff
Marketing Manager | Edalex

Kristine is a Marketing Professional of 20 years’ experience in competitive, dynamic and high-growth B2B and B2C environments. Kristine manages marketing for Edalex, on a mission to surface learning outcomes, digital assets and the power of individual achievement.

Leah Coghlan
Head of Marketing | Schoolbox

Leah is a capable commercial marketer and effective communicator with over 20 years of experience in consumer and business marketing. She leads marketing for Schoolbox, to connect school communities and empower learning.

About program

Created by EduGrowth in partnership with AWS EdStart, this session is part of a series for early and late stage EdTech startups. The series aims to provide practical tips and knowledge in a number of different areas of business with a specific education focus.

Upcoming sessions include:

Investor Relations for EdTech Startups on 4 October
Partnerships for Growth in EdTech on 18 October

All sessions are held live on Slido and you’ll need to register for each session you want to attend.

AWS EdStart, the AWS EdTech startup accelerator, is designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions on the AWS Cloud. The accelerator is designed to enable EdTech startups to move faster through benefits such as equity-free financial support through AWS Promotional Credit, technical training and support, access to a global community of EdTech experts, and more.

aws.amazon.com/education/edstart/

Through connection and collaboration, we accelerate Australia's EdTech ecosystem globally. EduGrowth also runs a series of programs and events to help the Australian EdTech industry grow globally.

To learn more about how EduGrowth can support you or to get a copy of our Australian EdTech Ecosystem snapshot visit edugrowth.org.au, subscribe to receive news and program notifications, or follow us on LinkedIn.

Contact the host of Communicating EdTech Efficacy – Marketing in Education