Communicating the ROI of Design

As product designers advance to Senior and Lead roles, many struggle to effectively calculate and communicate the value of design—often due to a lack of exposure to business acumen throughout their careers.

Understanding and articulating how design connects to business objectives, and knowing how to measure the value of design, is a powerful advantage that can accelerate a designer’s career growth.

Come along to Aquent Australia’s ‘Humans in Design’ Sydney event, hosted by Kate Verran, our HCD Talent Specialist. 

Our presenter, Jacalin Ding, Design Educator & Principal Product Designer @ Service NSW, will share her personal journey of how mastering the language of business has transformed her work with founders and business partners.

Jacalin will be leading this highly interactive session to help designers:

• Shift the way you talk about design
• Calculate the ROI of design through a collaborative, hands-on exercise
• Build the confidence to effectively communicate the value of design

With a focus on practical advice and actionable strategies, we're aiming for you to leave with insights you can apply to your design practice. 

This event will be in-person in Sydney and the content would align best to mid-weight, senior, lead, or leaders working in:

• Product Design
• UX Design
• UI Design
• Human-centered Design

Attendance is free, but seats are limited. Our previous ‘Humans in Design’ event booked out within two days, so be quick to register if you would like to attend. Feel free to invite your product colleagues as well!

Event details:

🗓️ Thursday 19th September
⏰ 5:30 –7:30 pm
📍 Atlassian, Level 6, 341 George Street, Sydney (entry via Wynyard Street)

Special thanks to Sarah Stokes and Greg Hodgson from Atlassian for hosting our event.

Agenda:

5:30 pm: Networking, pizza and drinks
6:00 pm: Event start
6:50 pm: Q&A
7:10 pm: Additional networking
7:30 pm: Close

More about our speaker: Jacalin Ding, Design Educator & Principal Product Designer @ Service NSW

Jacalin is a seasoned product design leader and business strategist with over 15 years of experience. 

She has worked globally with startups and enterprises, helping to raise millions in funding for their businesses and has coached designers from companies like Google, DoorDash, and LinkedIn. 

Jacalin also runs courses that have empowered over 10,000 creative professionals to connect design with business success. Her next course “Strategic Design Career Accelerator” starts in November 2024. 

Connect with Jacalin: https://linktr.ee/jacalin