Communication Disrupted: The impact of generative AI and automation

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Artificial intelligence and automation are here to stay, but so far we've just scratched the surface of what's possible. More than simply generating copy, AI and automation can now be used to pull together data points and tell you exactly what you need in your imagery and copy to drive engagement! And there is so much more to come...

This event is generously sponsored by Robert Walters, who will be hosting the event and putting on a great breakfast!

Bosco Anthony, Head of Strategy and Growth from GRG will deliver a thought-provoking talk on the future of AI and automation in communication and marketing at IABC Queensland in August. You'll learn:

• How AI and automation will impact comms and marketing now and in the future.

• Deep learning and machine learning are key differences, including a Netflix example.

• How to adopt and use AI effectively, with case studies on AI being used correctly and understanding its shortfalls.

• Current market trends in AI and automation.

• How to prepare for change and empower your workforce as leaders and communicators.

Don't miss this opportunity to stay ahead of the curve and drive innovation in your organisation (and enjoy breakfast with spectacular views and great company!).

About our presenter

Bosco Anthony is the Head of Growth Global Rev Gen (GRG), an internationally recognised progressive and bespoke digital media buying solutions provider and consultancy.

A seasoned digital strategist, disruptive storyteller, rebellious marketer, and international speaker with a background in corporate leadership, business operational maturity and an entrepreneurial spirit, Bosco's impressive 20-year portfolio has seen the completion in more than 1,000 digital projects, and 500 strategies in over 200 different sectors nationally and internationally.

He is known for being an influential business leader, having spoken at Park as well as at over 300 global events, conferences, and workshops.

Bosco has an insatiable hunger to create and innovate and his fervent passion and knowledge of the digital industry and consulting ecosphere. His energy and enthusiasm are infectious. He’s renowned for taking businesses to newer heights. He focuses on their value proposition and developing the right partnerships to leverage a business’s core strengths. Want to know how to use data-driven insights to make informed, successful marketing decisions. 

Bosco's keynotes provide the tools and strategies brands need to stay ahead. Harness the power of big data and unlock endless possibilities for your brand! Bosco's design thinking approach, ideology and methodical execution of digital strategy, performance marketing, brand immersion and business development growth strategies have helped so many brands bring their story to life. He assists his clients to navigate critical thinking from ‘What is’ to ‘What if'?