B Lab is the not-for-profit network transforming the global economy to benefit all people, communities, and the planet.

We began in 2006 with the idea that a different kind of economy was not only possible, but necessary — and that business could lead the way towards a new, stakeholder-driven model. B Lab became known for certifying B Corps: companies that meet high standards of social and environmental performance, accountability, and transparency.

But we do much more than that. We’re building the B Corp movement to change our economic system — and to do so, we must change the rules of the game. B Lab creates standards, policies, tools, and programs that shift the behaviour, culture, and structural underpinnings of capitalism. We mobilise the B Corp community towards collective action to address society’s most critical challenges.

Our team in Australia and Aotearoa New Zealand supports B Corps to measure and improve their impact, and to tell stories that inspire new purpose-driven businesses to do the same.