Compounding Growth through GTM Channels

Many SaaS companies at $5–20m ARR hit the same wall: paid search is working, but CAC keeps climbing. Outbound feels cold, and the marketing channels you’re running don’t seem to talk to each other. More spend starts to produce diminishing returns because you’re fishing harder in the same pond. The problem often isn’t execution. It’s architecture.

This session is a practical working session for SaaS leaders ready to look at how their GTM channels can compound, rather than run in parallel. Adrian Cordiner from Digital Rhinos will walk through the Compounding Growth System — a GTM framework designed to engineer channels so they feed each other over time. He is joined by Tim Nichols from Proxi.

Think LinkedIn warming, building brand familiarity before buyers search, improving Google Ads quality scores and lowering cost-per-click, so your existing budget can capture more of the in-market audience. Closed-won data then sharpens targeting for the next cycle. The system gets more precise, and harder to replicate, the longer it runs.

What we’ll cover:

The Ceiling: why GTM growth gets stuck

Why most B2B SaaS GTM produces linear results, even when teams are working hard and channels are performing ‘well enough’. You’ll work through the five growth blockers that predict whether a company is ready to compound, including the one disqualifier marketing cannot fix.

What compounding actually looks like

What compounding means in practice, and why adding more activity, spend or channels won’t get you there on its own. This is about architecture, not just execution: how the parts of a GTM system can feed each other, and how learnings stack cycle by cycle.

The engine room behind compounding GTM

The operating model that makes compounding growth happen beyond the strategy slide. Adrian will cover how verified knowledge accumulates over time, where human judgement matters, where AI can scale execution, and how the system gets smarter the longer it runs.

Demand creation vs demand capture

How to tell which ceiling you’ve hit: whether you need to create more demand, capture existing demand more effectively, or fix the structure connecting the two.

Your next structural change

This is a working session, not a sit-back-and-listen presentation. You’ll leave with one structural change to make in your GTM system, based on the blockers and opportunities most relevant to your business.

Who is this for?

Our event is exclusively for CEOs, founders and CMOs at B2B SaaS companies actively scaling. It will be most valuable if you’re already running paid search and LinkedIn, but not yet seeing compounding returns. This is an in-person, private workshop for large KiwiSaaS members with $5M+ ARR.

Event Details:

Date: Thursday 30 July 2026

Time: 9:00 AM - 12:00 PM

Location: Starshipit, level 5/87 Albert Street, Auckland CBD, Auckland 1010

Event Type: In person

Cost: Free

Contact the host of Compounding Growth through GTM Channels