The "Concept to Launch" Workshop is designed to empower small to medium sized food and beverage businesses with the tools and knowledge needed to successfully scope, research, and launch new products.

The Stage-Gate process is a globally recognised framework used to manage innovation and new product development in large food businesses and retailers.

Delivered over two half days this workshop will use the Stage Gate principles to guide participants through concept ideation, market validation, product development planning and commercialisation - ensuring a higher likelihood of success in competitive markets.

These practical, structured workshops include the opportunity to work through realistic scenarios and be guided to successfully turn ideas into commercially viable products. Participants will receive tools and templates that can be adapted to their unique business needs, and leave with the know-how to reduce risk, stay focused and make informed decisions.

This workshop is open to Food and Beverage Manufacturers only, with a maximum of two participants per business.

Looking to join our Innaloo workshops instead? Register here

Event Details

Workshop Dates: Tuesday 2nd September & Tuesday 16th September

Times: 9am - 2pm, including networking lunch

Where: Courtyard by Marriot, Murdoch

Featured Speakers

Clare Clouting, Athena Quality

Clare is a seasoned professional with over 25 years of experience in the food and beverage industry. Her mission is to empower small and medium-sized businesses with the knowledge and tools to manage their own quality, food safety, and innovation needs.

Through Clare’s guidance, clients establish effective and sustainable systems that not only support consistent product quality but also help reduce waste, non-compliance, and missed opportunities.

Athena Quality delivers practical, easy-to-manage solutions in quality and food safety programs, troubleshooting, coaching, training, gap auditing, HACCP implementation, and innovation/new product development services.

Sam Watson, FMCG Guru

Sam Watson is the FMCG GURU - a retail business and marketing strategist who understands how to grow your business in the fast-paced world of FMCG. Her mission is to help clients excel within the food industry, which she does through a tough-but-fair, honest-to-a-fault working style.

Sam collaborates with companies to uncover customer-centric insights and strategise their application within the retail landscape.