Confident Business Marketing: From Elevator Pitch & Beyond

How to confidently talk about what you do (without feeling salesy)

If you’re passionate about your business but find it hard to talk about what you do without feeling awkward or pushy, this practical workshop is for you. Confident Business Marketing helps business owners shift from “selling” to sharing—so you can communicate your value with clarity, confidence and authenticity.

Learn to reframe your elevator pitch as a service-driven conversation that connects with the people who need your help most. Instead of striving for the “perfect pitch,” you’ll develop simple, genuine ways to speak about your purpose, strengths and solutions—whether at a networking event, in a casual conversation, or on social media.

In this 2 hour interactive workshop, using guided reflection, group discussion and practical exercises, you’ll:
• Define what makes your business truly unique
• Clarify the purpose and values behind your work
• Understand your impact on customers and community
• Identify who you’re best positioned to support
• Build the confidence to speak naturally in any setting
• Walk away with a clear and compelling elevator pitch
• Feel more prepared to present your business confidently and authentically

By learning how to communicate from a place of purpose—not pressure—you’ll feel more equipped (and excited!) to talk about your business in a way that feels good and drives results.

Attendees are welcome to stay on after the session for a 30 minute informal networking and conversation. It’s a relaxed opportunity to connect, ask questions, and meet others in the room.

Free, but registrations required.
Light refreshments provided.

About your Presenter

Ebony Sugars is a brand strategist and creative director with over 15 years’ experience helping businesses build meaningful, values-led brands. Through her consultancy, Brand New Day Studio, Ebony partners with founders and purpose-driven organisations to uncover their brand essence and translate it into compelling strategy, storytelling and visual identity.

Accessibility: Surf Coast Shire Council is wheelchair accessible. Please message the business team: business@surfcoast.vic.gov.au if you require additional support to attend this workshop.

Questions? Please contact the business team: business@surfcoast.vic.gov.au