Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Running a thriving retail business often means blending a bricks and mortar store with online clicks, with customers moving between multiple channels to browse, buy and stay engaged. In this workshop, you will learn how to bring the multiple touchpoints together into one seamless experience.

Discover how customer expectations are evolving, why hybrid retail is no longer optional and how to connect the dots from the street to the screen. Through practical activities and real world examples, you’ll develop a clear and personalised strategy to connect your in-store and online sales, attracting more customers and boosting revenue across both channels.

Main topics covered:

Understand how customers research, shop and connect across both physical and digital touchpoints.
Map your customer journey and identify opportunities to reduce drop offs and increase conversions.
Select the right mix of online platforms and tools to support your business goals.
Build a clear and actionable digital sales funnel for attracting, converting and retaining customers.
Develop strategies to balance foot traffic with digital engagement for long term growth.

Who it’s for:

This workshop is for retail business owners who want to create a seamless customer experience and boost sales through their bricks and mortar store and their online channels.

About the presenter:

The facilitator of this topic McNaught Media is a boutique marketing agency offering social media marketing, branding, design, website, copywriting and public relations management. Creative Director Kasia McNaught understands the marketing challenges small businesses face, with more than 16 years experience providing specialist marketing and business advice.

Important booking information

If this is your first workshop with us or you have any queries, check out our Online Workshops Guide & FAQs or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.