Connecting with your Customers

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

A compelling brand story can be a powerful tool for small businesses seeking to make a lasting impression on their audience. Delve into the fundamentals of storytelling, learning techniques to convey your brand's unique values, purpose, and journey to evoke emotions, leave a lasting impact, and foster loyalty and trust.

In this workshop, you will develop a cohesive storytelling strategy that can seamlessly integrate across various marketing channels to forge authentic connections with your audience. 

This topic covers:

• Writing compelling brand narratives
• Effective storytelling techniques
• Elevating brand identity and engagement
• Developing a brand strategy

This session suitable for small business owners and staff involved in marketing activities.

The facilitator of this topic, The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au. 

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.