It's tempting just to outsource everything to AI to produce your promotional content for your business. But the risk is "slop" - bland, repetitive content that doesn't land. This workshop teaches you how to use AI more effectively to save you time but crucially, do it better.

In the age of AI-generated everything, it's easy to fall into the trap of producing content that’s fast - but forgettable. This workshop is for business owners and marketers who want to harness the power of AI without sacrificing quality, originality, or brand voice. You'll learn how to avoid the “slop: - that bland, repetitive content that doesn’t connect - and instead create content that’s sharp, strategic, and human.

We’ll explore how to use AI tools effectively as creative collaborators, not shortcuts. From crafting better prompts to editing AI drafts with purpose, you’ll walk away with practical techniques, templates, and workflows to save time and elevate your content. Whether you're writing blogs, social posts, or email campaigns, this session will help you do it faster - and better.

Main Topics Covered

The problem with “slop” content: Why it's essential to avoid generic, repetitive and uninspired promotion.
Understanding AI’s strengths and limits: With a plethora of AI platforms available, this helps you decide what's best to use and when.
Your brand assets as your superpower: Having a defined brand voice, target audience research and previous successful examples to share will give you a greater chance to success.
Prompt crafting: How to prompt the platforms with a more detailed and effective framework to get your consistent and creative output.
Content planning: Having a structure for generating ideas, developing content, and a content calendar to know what's going out when.

Suitable for: Anyone involved in creating content for their business who wants to augment their work with AI.

Note: Maximum of 2 bookings per business.

Presenter: Rob Jefferson, Business Advisor from IPS Management Consultants.
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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.