If you need to make your website more effective - and who doesn't - go through these amazing 2 days. A combination of expert knowledge and peer collaboration can change how you think.
Content design: fundamentals
Online Event
Description
Learn the skills you need to start a career in content design and UX writing. Get intensive, hands-on practice that makes you job-ready, fast.
Developed by Content Design London, delivered by Weave.
Want to pay by invoice? Email us at training@weave.au.
This 2-day course has been updated based on over a decade's work with global brands and government agencies. We've also used feedback from thousands of students who've completed our training.
You'll learn to design content for digital products and services, including websites and apps. And learn from experienced practitioners and earn a professional certificate. The course is taught online and streamed live from Australia.
Our curriculum now integrates GenAI throughout. You'll learn how to use GenAI tools across the content design process, from research to testing.
Who should take this course
This course is for professionals who are new to content design or want to build a solid foundation. You might be a:
New content designer seeking formal training
Writer or content professional moving into digital products and services
Marketer or communicator transitioning to product roles
UX or UI designer wanting to collaborate better
Career changer with a writing or design background
You don't need content design experience to take this course.
What makes this course different
Learn from experienced content designers
Your trainers are content designers working on live projects. They bring real-world insights and current industry experience directly into the classroom.
Intensive format that gets results
Our 2-day focused approach uses live instruction and immediate feedback. You'll be job-ready faster—no months of video lessons to work through alone.
Create a portfolio piece
Working alongside other learners in small groups, you'll have expert support throughout. You'll complete the course with a small portfolio piece that shows your new skills.
Apply everything you learn
You'll put concepts into practice by working on a realistic project. The exercises throughout the course reflect real content design tasks and challenges.
Include GenAI in your toolkit
Learn to use GenAI tools in the content design process. It's a skill that's increasingly valuable in today's competitive job market.
What you'll learn and build
Day 1: Learn content design foundations
Understand content design Learn how content design and UX writing differ from copywriting. Work like a product team Discover how content designers collaborate with designers, developers and researchers. Decode user behaviour Learn how people process information online, including cognitive load and scanning patterns. Research user language Analyse keyword and phrase data to understand how users naturally speak. Use these insights to choose words that match users' mental models. Identify real user problems Review user interview data to uncover opportunities, pain points and gaps. Use these findings to inform your content priorities. Create user requirements Transform user problems into actionable content needs.
Day 2: Create and test content
Design interface content Create a mobile page, buttons and help text that guide users intuitively. Write confirmation messages Create email and SMS confirmations that address user concerns and build confidence. Take part in a peer review Apply structured critique techniques used by product teams. Learn to give and receive feedback constructively. Test with users Observe how users interact with your content and gather actionable feedback. Iterate based on evidence Improve your content using the data you've gathered. Make informed changes that solve real user problems. Present with confidence Showcase your work and explain your approach.
Feedback from past courses
It's very hands-on and the trainers are supportive and excellent at explaining the content.
All killer, no filler.
Course details
- Basics
Format: Live online through Zoom
Schedule: 9:30 am to 4:00 pm (Australian Eastern Time) both days
Group size: Maximum 16 participants
Certificate: Professional certificate upon completion
- What you'll need
Reliable internet and webcam
Access to Google Docs or Microsoft Office
Access to Zoom
Optional: Access to a text-based GenAI tool
Course details
Format: Live online through Zoom
Schedule: 9:30 am to 4:00 pm (Melbourne time) both days
Group size: Maximum 16 participants
Certificate: Professional certificate upon completion
What you'll need:
Reliable internet and webcam
Access to Google Docs or Microsoft Office
Access to Zoom
Optional: Access to a text-based GenAI tool
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