It's an engaging, interactive course that will leave you feeling empowered to make AI your ally in creating great content.
Working with GenAI
Online Event
Description
Learn to use Generative AI (GenAI) tools effectively in your content work. Get intensive, hands on practice that makes you GenAI ready fast.
Developed by Content Design London, delivered by Weave.
Want to pay by invoice? Email us at training@weave.au.
This 2 day course is based on extensive research and real world use of GenAI. It's also shaped by feedback from professionals working in this field.
You'll learn to use GenAI to support your content work, from research through to content production. Learn from experienced practitioners who use GenAI in their practice and earn a professional certificate. The course is taught online and streamed live from Australia.
Our curriculum gives you practical skills without the hype. You'll learn to work with GenAI safely, ethically and effectively.
Who should take this course
This course is for content professionals who need to understand and use GenAI in their work. You might be a:
Content designer exploring GenAI capabilities
Writer or editor adapting to AI tools
Content strategist shaping GenAI adoption
UX professional integrating AI into workflows
Team lead guiding responsible GenAI use
You don't need GenAI experience to take this course.
What makes this course different
Learn from experienced practitioners
Your trainers are content designers who use GenAI in real projects. They bring practical insights and balanced perspectives directly into the classroom.
Intensive format that gets results
Our 2 day focused approach uses live instruction and hands on practice. You'll be ready to use GenAI effectively, with no abstract theory or unnecessary technical details.
Space to experiment and ask questions
Working alongside other professionals in small groups, you'll have expert support throughout. You'll have space to experiment, ask questions and leave with practical skills you can put to use at work.
Understand how GenAI can support content design work
Learn how to integrate GenAI at each stage of the design process, from research through to content production. You’ll also experiment with image generation tools and learn about video and audio capabilities.
Learn responsible practices from day 1
Learn how to maintain quality, check accuracy and spot bias. You'll understand both the benefits and limitations of GenAI tools, and how to develop governance frameworks for your team.
What you'll learn and build
Day 1: Foundations and content production
Understand how GenAI works Learn what large language models can and cannot do. Understand pattern prediction, tokens, context windows and why your expertise matters. Write effective prompts Learn the 6 elements of good prompting: instruction, context, format, style, constraints and examples. Use meta prompting to improve your results. Analyse user research with GenAI Speed up thematic analysis and pattern recognition in qualitative data. Learn to validate findings and spot what GenAI might miss. Design and refine content Generate drafts and prototypes that meet user needs. Use iterative prompting to make document and section level improvements. Apply voice, tone and style standards Learn techniques for getting your standards into GenAI and producing consistent content at scale.
Day 2: Responsible practice and governance
Explore image, video and audio tools Understand how image generation differs from text. Learn to prompt for visuals and design more inclusive outputs. Check for bias and exclusion Identify exclusionary patterns in content. Learn to use GenAI to support your review and design content that works for all your users. Work responsibly with GenAI Protect data, verify accuracy and maintain quality. Understand broader concerns including environmental impact, trust and copyright. Develop guardrails and governance See real world guidelines from government and large organisations. Develop your own team level policies for responsible GenAI use. Understand changing user behaviour Learn how GenAI is reshaping how people find and use content, and what this means for your work.
Feedback from course participants
A great foundational course in GenAI, and beautifully blended with content design.
Highly practical, relevant and empowering.
Course details
Format: Live online through Zoom
Schedule: 9:30 am to 4:00 pm (Melbourne time) both days
Group size: Maximum 16 participants
Certificate: Professional certificate upon completion
What you'll need:
Reliable internet and webcam
Access to Google Docs or Microsoft Office
Access to Zoom
Access to a text-based GenAI tool (free options available)
What you'll get:
GenAI resources guide
Tested prompts ready to use in your work
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