Digital marketing means many things to small business and getting the elements right can make a significant difference to how people find you and whether they choose to do business with you. At this session we’re going to run through five key must-haves for any small business to ensure you’re getting as much bang for your digital marketing buck as possible!

Strategy & Audience – Set yourself up for success
Websites that Convert – The formula for a successful site
Social Media Marketing – Content and channels
Email Marketing Strategy – Keep it simple and consistent
Analytics & Review – Where to find the information you need to make the right decisions

This will be a hands-on session that will leave you with a digital marketing action framework for your small business.

Sarah Poole is a serial entrepreneur having established multiple businesses in the Professional Services, IT, Hospitality and Health Industries. Sarah oversaw the growth of a Shark Tank success story as it great from 6-60 staff in less than 6-weeks after securing investment from Boost Juice founder Janine Allis, & more recently Sarah was the founder Woopi Brewing Co.