In today's fast-paced, highly competitive world, the difference between success and failure is the ability to innovate, take advantage of commercial and market trends, build quickly, and go to market with impact.

Creating an effective product strategy backed by speed of delivery and a deep understanding of the customer and market landscape is a proven winning formula.

Get the mindset, skillsets and toolsets that you need to build great products, empowered teams and a great go to market strategy, as well as hands on coaching, advice and actionable insights that you can apply to your own work and get instant value from the course material.

Run by Tasneem Gould and Anthony Marter:
We'll bring our range of experiences as seasoned product managers who have worked in small tech businesses to large global corporates, in a variety of roles and teams.

We'll go beyond the theory and frameworks, and show you how to connect these concepts to your own work with hands-on exercises and personalised coaching in this small group course.

Day One: Setting Strategy based on Commercial Impact and Customer Value

Product Management Fundamentals: Role, expectations, mindsets, skillsets, standard frameworks, stakeholder management

Product Strategy: The why, who, and what: Understanding and communicating strategy to decide what to build with a commercial and value mindset.

Day Two: Using Continuous Discovery and Agile Delivery to turn Roadmaps into Amazing Products

Product Roadmaps: Turning strategy into goals, execution and outcomes

Product Discovery and Design: Customer and User Discovery, and creating effective team backlogs

Working with Delivery teams: Prioritisation, delivery planning, and using Agile principles for effective, efficient development

Day Three: Connecting the dots between Product Management and Product Marketing

Launch and Go To Market: Customer Experience, positioning, messaging, pricing and marketing and sales enablement - getting revenue and growth from your investment in development.