Continue to build your value as a strategic advisor and explore how you influence the business and those around you.

Course description:

This one-day virtual course continues to build your value as a strategic advisor as we explore how you influence the business and the people around you. Build your listening, advising and insight abilities with a number of useful tools and templates. The course covers a multidisciplinary approach to communication.

What to expect:

Step up your strategic approach in a changing stakeholder environment
Understand and develop your leadership capability
Build great relationships and get the best out of people
Develop your consulting skills
Influence others and build your strategic advisory skills

Who should attend:

Professionals working in strategic communication, corporate communication, internal communication, external communication, corporate affairs or public relations. Those leading teams, projects, or having to influence others within the organisation.

Career Level: Generalist/Specialist, Strategic Advisor, Business Leader

Course outline:

Stepping up your strategic approach in a changing stakeholder environment

Advising the business using the client relationship model
A new approach to strategic communication
State of trust and the context of relationships
Using audience insight to inform your strategy

Understanding and developing your leadership capability

Exploring your leadership profile and the profile of others you work with
How to continue building strong relationships and influencing others

Building great relationships and getting the best out of people

Emotional intelligence and the emotional competence framework
Coaching skills, giving and receiving feedback
Having tricky conversations

Develop your consulting skills

Three levels of listening
The power of questions
Taking the brief and understanding how to use this insight to inform your approach

Influencing others and building your strategic advisory skills

Understanding others, the various viewpoints
Power of influence using Logos, Ethos and Pathos
Understand why people come to you for advice and how you build your value
Be seen as the strategic advisor or trusted business partner in your organisation
Keep people coming back and understand where you can make the biggest impact on driving the business

About the trainer

Adrian Cropley OAM, FRSA, IABC Fellow, SCMP

A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. He is the founder of the Centre for Strategic Communication Excellence and CEO at Cropley Communication. With a career spanning over 30 years, Adrian has worked with clients all over the world on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. In 2018 Adrian was awarded the Medal of the Order of Australia for his service to the community and the advancement of the communication profession in Australia. He was named an IABC Fellow in 2020.