An intensive one-day course covering the basic information you will need to understand all the latest gaming management and marketing techniques used in the gaming industry – and how to apply them to your venue.

This is the perfect course for a venue manager with an operational background who wants to better understand and maximise their major revenue streams or for marketing managers/coordinators who want a better understanding of gaming and player development. It is also an ideal introduction for middle managers or duty managers who want to understand modern gaming and marketing management.

Subjects covered include - GAMING: Fleet Management, Gaming data, Managing the gaming floor and MARKETING: Understanding your Market, Marketing data tips and tactics and Selling the experience: Player Development v Rewards. There is also an overview of the current market situation.

From the same industry specialists who brought you the popular Gaming/Marketing Masterclass, this course delivers the basic elements required for being a successful manager in the modern club and pub industry.