Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Developing a robust business model is the key to differentiating yourself from competitors and building loyalty with your staff, customers and stakeholders. In this workshop, you will apply a business model perspective to your business, to clearly define and communicate who you are, how you operate and the unique benefits you offer.

Your business model should be a comprehensive framework that captures all the essential components that define your culture, organisational structure, decision making, and financial and risk management. It should be used to guide all areas of your business including business development, marketing, staff onboarding and mentoring, and supplier management.

This topic covers:

Distinguish between strategic planning, business planning and business modelling
Essential components of a business model
Enhancing customer and staff loyalty through your business model
How your business model can impact your marketing strategy, strategic planning and ability to adapt to market changes
Techniques to differentiate your business from competitors
Communicating your business' unique value to stakeholders

This session is for small business owners who want to strengthen their business foundations and drive success.

As the director of The MARQ Group, the facilitator of this workshop Gudrun Gilles partners with seasoned business owners and subject matter experts to deliver tailored information and resources to strengthen your management capabilities, fuel the growth of your enterprise and support you through the entrepreneurial journey.

Important booking information

If this is your first workshop with us or you have any queries, check out our Online Workshops Guide & FAQs or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.