Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

A marketing plan is essential for any business as it will help you identify your ideal customer and consider how you can get them interested in your products or services.

A well developed marketing plan can ensure that you're putting your time and money into the right marketing tactics that can deliver the best return on investment for your time and marketing budget.

In this workshop, you'll walk through the process of creating a one page marketing plan that you can use in your business to help you achieve your goals.

This topic covers:

Understand the key components of a marketing strategy and how it can help achieve your business goals.
Analyse the best marketing channels to suit your business.
Identifying your target market, where to find them, and the kind of content you should be delivering to them.
How to use collaborations, strategic partners and influencers to increase your reach.

This session is suitable for people who are in business, or looking to start a business, and want to understand how to create a simple one page marketing plan to help them promote it.

The facilitator of this topic, Business One Stop Shop (BOSS) is dedicated to helping small business owners thrive through expert advice, hands-on workshops and building a community of like-minded people.

Important booking information

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.