Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

This comprehensive, hands on workshop will provide you with the knowledge, skills, experience and a blueprint that you can easily replicate to create highly targeted, successful digital marketing campaigns.

Understand the crucial role value plays in your marketing message and how to recognise, articulate and communicate the value your products and services offer in ways that demand your customers' attention.

By the end of this workshop you will walk away with content, draft ads and sales copy that you can start to use.

This topic covers:

A step-by-step process you can use to create scroll stopping, attention grabbing ads
Understand why digital marketing campaigns fail and how to avoid them
Deep dive into understanding your target audience
Uncover the value your products and services offer and how to articulate this value to resonate with your customers
Learn to write irresistible sales copy
Develop a marketing funnel that keeps generating customers

This session is for new or existing business owners with a product or service ready to sell who are either planning an online marketing campaign or have tried previously with little success.

The facilitator of this topic, That Web Company empowers small businesses and startups to master the digital marketing realm, with a range of courses and workshops. They help business owners cut through confusing digital marketing jargon with a simple, step-by-step approach to creating successful digital marketing campaigns that provide a return on investment.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.