In this workshop we’ll explore how to create an effective campaign without having to rely on TV. It will be hands-on and high-energy. We’ll show you a few examples but don’t expect this to be a workshop where it’s all screen and no play. We’ll co-create a campaign framework, run through how to select campaign channels and provide a guide on how to measure campaign effectiveness. We’ll also explain what each of these buzzwords mean and why they’re handy.

For the complete experience, be sure to book into our first workshop as well, ‘Branding by fire’.

Who is this for?

If you are part of a brand, company or organisation that thinks a campaign is in your future, be sure to join this workshop. It’s been crafted with Start-ups, Not-for-profits, Marketing Managers and Public Sector employees in mind.

Key Takeaways

A structure to help you define your campaign direction
How to create a campaign ecosystem blueprint
How to approach you campaign with an equity and inclusion lens
A guide on how to measure campaign effectiveness

This event is part of MOD Wellington, brought to you by CHQ. Check out the full festival programme at: modwellington.com.