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Forge & Foundry “Selling Value”

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Event description

Good sales is about helping people and helping people is everyone's role in your business. 

Join us for our first Forge and Foundry evening with experienced Sales Manager and Business Development consultant Julian Canny. With a background in small business and clients throughout the Midwest and Golfields. 

In these two sessions we will break down “purpose focused selling” and how to take a systems approach to managing relationships for the greatest impact to you and the customers. 

Each session will focus on breaking down complex processes into simple and easy tools that will have you with a basic understanding of your value and how to communicate it. 

Forge and Foundry is a new program by FBN aimed to provide businesses access to valuable skills while still catering to the various levels of needs that the diverse network services. 

Forge - Focus on the fundamental tools for basic sales

Perfect for single operators and micro business. 

What will we cover? 

  • How to work smarter not harder 
  • How to organise your client work 
  • Proactive Selling/Service 
  • How to convey value in your work/products/services 
  • How your emotional approach to selling can affect you and your success.

Foundry - Focus on implementing those tools into a business ecosystem. 

Perfect for Small - Medium businesses that are more focused on selling to other businesses.

What will we cover? 

  • How to organise and coordinate your customers/clients/stakeholders into more manageable groups
  • How to use your sales plan to give you peace of mind
  • Building expectations and process into your business that is simple and easy to communicate to all team members

 *Please note this workshop will not contain content from the forge session so please attend both. 


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