Creative Australia's Knowledge Series: Gifts in Wills | Marlin Communications

Knowledge Series | Mastering arts fundraising is our master course in arts fundraising. Presented by leading Australian and international experts, the webinars cover essential fundraising topics contextualised and relevant to the Australian cultural landscape. 

Gifts in Wills - Making proactive approaches

Synopsis: The biggest intergenerational wealth transfer is upon us. Studies have shown that as many as two-thirds of Australians would be happy if a solicitor spoke to them about leaving a charitable gift in their Will. One report from ‘Include a Charity’ shows that as many as 25% of Australians would like to leave something to a cause important to them. And yet only around 7% of Wills current do include a charitable bequest. To cross the gap between ‘nice idea’ to it actually happening, arts organisations need to make proactive approaches.

Join this webinar to shift from waiting to receive gifts, to actually prompting consideration to leave your organisation a bequest.

Walk away with:

• three scalable communication strategies that you can use that will lift your personal meet-and-greet approach;

• data to help you justify resourcing a proactive gifts in Wills approach;

• answers to your burning questions about effective gifts in Will programs.

Speaker Profile:

Dan Geaves is Creative Director and co-owner of Marlin Communications. Marlin is a specialist agency that only works with for-purpose organisations including charities, sporting organisations, schools and universities, and arts organisations. Dan is an elected Fellow of Fundraising Institute of Australia and has helped over 100 Australian charities develop effective cases for support, campaigns, and sustainable income generation programs.