Creative Business Marketing Workshop
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Workshop Facilitated by Creative Plus BusinessMarketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling.
There is a simple secret to making marketing more palatable - understanding the strategy behind building relationships.
The six steps outlined in A CREATIVE’S GUIDE TO MARKETING have been designed specifically for creative professionals and will take the pain out of promotion.
Participants will follow the steps and learn more about:
- Getting the foundational elements of ‘you marketing’ right;
- Understanding the client, the competitors, and all other stakeholders for relationship building;
- How to better understand and manage word-of-mouth marketing;
- How to choose your tactics … and much more!
Resources and templates will also be provided to create a marketing action plan, and make the most of the tactics discussed for a successful real-world and online marketing campaign.