Designers are used to ambiguity, but staying creatively bold when the stakes are high and the path unclear is challenging. In fast-moving environments, traditional strategies and past data often fall short. True creative resilience means being experimental, human-centred, and action-oriented when the future doesn’t follow the rules.

In this engaging keynote, Dr. Maria Camacho introduces a practical approach grounded in design thinking and psychology. She invites design and product leaders to rethink their response to uncertainty, not by waiting for clarity but by creating it. You’ll explore how to generate fresh, people-centred data, build low-risk functional and emotional prototypes, and adopt a mindset primed for action.

Using the coil model of experimentation, Maria shows how creative confidence builds gradually through repeated exposure, quick learning, and bold thinking. You’ll walk away with renewed energy, practical tools, and a greater ability to transform fear into momentum.

BIO

Dr. Maria Camacho is a design strategist, speaker, and educator with over two decades of experience leading design and innovation in both industry and academia. She has held senior roles in government and consulting, and was a partner in Stanford’s flagship Design Thinking programs. Maria blends design thinking, systems thinking, and psychology to help teams build creative resilience and thrive in uncertainty.

https://www.linkedin.com/in/mariacamachodesign/

Event Schedule
🚪 5:30pm – Doors open, networking with pizza & beverages

🎤 6:00pm – Welcome & introduction

🧠 6:05pm – Keynote: Dr. Maria Camacho

❓ 6:50pm – Q&A + discussion

🤝 7:00pm – Networking continues

👋 7:30pm – Event concludes