Creativity Needs Different Brains

Advertising thrives on fresh thinking and different perspectives, yet one of the richest sources of creativity is still overlooked: neurodiversity.

In this Strat Chat, neurodiversity advocate and executive producer of Poppet, Nat Taylor, shares her journey from childhood stigma of dyslexia to discovering the creative strengths that come with thinking differently. Bringing perspectives on ADHD, autism and raising neurodivergent kids, she's joined by creative leaders Josh Mann (former Global Head of Creative, Movember), Michael Skarbek (Creative Consultant) and Char Adorjan (ECD, Taboo), whose autistic son Woody became the youngest person ever to win a D&AD at the age of eight.

Together they'll explore how different brains tackle problems, spark ideas and challenge convention, including how to create the right environment for all brains to thrive at work. Because great creativity does not come from thinking the same way. It comes from thinking differently, together.