Credible Business: Customers, the pillar that pays
Description
Credible Business: Customers, the pillar that pays
Don't assume customers will buy. Find out and prove it.
Experia Growth, Typeset and Katapult BD are joining forces to help innovators and early stage founders set a solid customer base for their startups!
Customers are the lifeblood of your business. They are also the hard part many founders tend to leave until last. "Everyone I spoke to thinks it's great" is not a customer. It is an assumption.
This free, practical session covers the Customer pillar of our Credible Business Framework. A credible business answers three questions: Will it work (Product)? How do we pull it off (Commercialisation)? Why will customers buy it (Customer)? Today we focus on the third. No business background assumed, no jargon.
What you will do
Separate what you want (your personal goal) from what the business needs, and compare three business styles: sell it, licence it or operate it.
Sort your customer facts from your assumptions. A fact is something a third party has confirmed. Everything else is an assumption.
Work through four Customer questions: Who exactly will buy it? Is the problem painful enough to pay for? Have real buyers tested it? Is there early demand?
Write 1 or 2 SMART actions for each question. A SMART action is something you either did or didn't do by a set date, not a good intention.
Pick up practical techniques from our guest presenters to find customers, convince them and grow your network.
Come along if you:
have an idea, an early stage startup
have heard "great idea" but not yet "here's my order"
would rather build than sell (we see you)
Details
Friday 20th November 2026, Doors open 11:45, workshop starts 12:00pm to 1:30pm
BDO Perth, Level 9, Mia Yellagonga Tower 2, 5 Spring St, Perth WA 6000
Free to attend. Places strictly limited to 18.
Bring your laptop - we're not doing all the work!
About Experia Growth
Experia Growth is a startup business builder with 100+ years of combined experience across startups, scale-ups and enterprise. Our flagship business build, LaunchFocus, turns a raw idea into a properly structured, funding-ready business in 12 months.
Your Facilitators
Mark Cheng, Principal, Experia Growth
Mark has a diverse commercial and financial background, focussing on what makes successful businesses tick. He’s worked for tier one companies like PwC and Rio Tinto but over the last 15 years has focussed on startups and developing businesses, including Blue Ocean MTS – a WA marine tech startup that recently was sold to a European defence prime. Accountant by training, entrepreneur by choice!
Sarah Mitchell, Founder, Typeset
Sarah Mitchell, founder of Typeset and Global Copywriting, helps organisations all over the world communicate more effectively. When she’s not immersed in strategy or consulting, Sarah conducts messaging and writing workshops to make the world a better place for readers everywhere. Sarah’s career started in technology, where she spent 15 years in software development before moving into commission-based sales roles. She exceeded her quota every year, which led to running large accounts and managing a sales team of 13 people. This experience, more than any other, informed her attitude towards the importance of effective writing and communications.
Leon Morgan, Founder, Katapult BD
An expert in commercialising complex solutions in high-value markets, Leon helps start-ups and scale-ups navigate the challenges of enterprise adoption. He combines an entrepreneurial mindset with the rigour of enterprise sales, identifying market opportunities and fostering the relationships required to close major deals. Leon is dedicated to driving revenue by equipping traditional industries with the tools of the future.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
