The PR/Communications Mastery Workshop, hosted by Andiron Group, is designed to help startups, small and large, refine their messaging and stand out in a crowded marketplace.

Through a series of interactive discussions and hands-on exercises with Andiron Group's founder, Jonathan Englert, participants will learn to craft a unique brand voice, create consistent messaging, and effectively communicate with their target audience.

We’ll also explore crisis communications to ensure participants are equipped to navigate the complexities of startup communications. By the end of the workshop, attendees will have the tools and support needed to implement their new communication strategies and build a strong, consistent presence in their industry.

Key Takeaways:

- How to demystify PR

- Quickly gain a clearer understanding of your story and brand

- Use crisis communications prep as a way to safeguard your venture and strengthen your brand and story

Event Details:

Date: Wednesday, 19th of November

Time: 12:00PM-1:00PM

Address: Level 17/ 300 Barangaroo Ave, Barangaroo

Virtual meeting invite:

Video call link: https://meet.google.com/gsj-mqrt-dna

Or dial: ‪(AU) +61 3 8594 5410‬ PIN: ‪761 402 826‬#

More phone numbers: https://tel.meet/gsj-mqrt-dna?pin=4083580233354

JONATHAN ENGLERT BIO

Jonathan Englert is a noted communications strategist specialising in disruptive technology, cybersecurity and the sharing economy. He has pioneered a new communications model that harnesses data science and the qualitative strengths of the immersive journalistic method to drive outsized and lasting gains for a range of organisational needs. He has advised companies of all sizes, expanding their profiles, building market share and goodwill and has been recognized for his investor relation work.

As a journalist, he has written for The New York Times and many other publications on issues ranging from public affairs to technology to adventure sports. Jonathan is also regularly commissioned to produce books, speeches and media commentary for well-known public, political and business figures.

The Chicago Tribune called his full-length nonfiction book The Collar (Houghton Mifflin 2006) "an impressive portrait." He is the recipient of the Nona Balakian Award for Literary Criticism, the Sackett Graduate Award for law and journalism, a grant from The Louisville Institute (a Lily Foundation partner) and a Maxwell Award for Best Novel.

In 2012, his work was nominated to the final voting round of Columbia University's Graduate School of Journalism's 100 Great Stories.

He holds a B.A from Bard College and an M.S. with Honors from Columbia University's Graduate School of Journalism.

He has recently completed a PhD at the University of Sydney which seeks to better define the nature of technological (and other) invention - entitled: Inventing Australia: An exploration and subversion of long-form non-fiction as an approach to enhancing the epistemological value of journalistic practice.

Andiron Group

Andiron Group is an ethics-driven communications and strategy firm that has pioneered a movement making methodology and uses a "venture communications" model to help disruptive and purpose-driven ventures grow into influential movements and market leaders. They offer services including strategic media and PR, thought leadership, crisis communications, and narrative construction, with a focus on journalistic approaches, academic integration, and strategic media alliances to achieve impactful outcomes for their clients. The firm also recently launched Andiron Press, a publishing imprint focused on creating content that prepares leaders and systems for a future impacted by AI and media fragmentation.

Key Services & Approach

Venture Communications: Andiron works with purpose-driven companies in pioneering industries, acting as a strategic communications and marketing advisor, and even a venture capital partner, according to their website.
Journalistic Approach: The firm utilizes a narrative-driven, journalistic approach to transform businesses into influential movements through compelling stories and strategic communication.
Thought Leadership & Advocacy: Andiron helps clients establish themselves as industry pioneers by integrating academic research, building high-level media and government relationships, and providing strategic advocacy.
Crisis Communications: They have a proven track record in managing crisis communication and developing robust media strategies.
Recent Developments

Andiron Press: In June 2025, Andiron Group launched a publishing imprint to produce books designed to help leaders and systems navigate the complexities of AI, media fragmentation, and the need for clarity in a crowded information environment.