Cultivating Sustainability in Your Small Business

Marketing and strategy tools to balance personal, financial and environmental sustainability

Do you want to build an ethical and values-led small business, but often feel burnt out or unsure where to focus your energy?

Join us — business-for-good mentor Lucy Richards and digital marketing strategist Koren Helbig — live in conversation online, as we explore philosophies and practical tools to run your business with ethics, structure and authenticity.

Live online: 12 Feb 2025
10.30am–12.00pm AEDT
Discussion followed by Q&A
Tickets $35 via Humanitix
Recording available

We know that many people are drawn to running their own business because it offers flexibility, autonomy and unique opportunities to do what you love. But it can also feel overwhelming to simultaneously think strategically and lead with your heart, while also managing the day-to-day.

Creating a business that supports you, your community and the Earth to thrive takes regular cultivation, forethought and care.

Join Lucy and Koren for a mix of conversation and practical tools where we’ll share ways to balance personal, financial and environmental sustainability.

Together, we’ll dive into:

How to strategically integrate values into your life and business.

Getting your personal house in order to better get your business out into the world — knowing what you’re trying to say, how much time you have to say it, which bits are tricky for you, and how to play to your strengths.

Reframing money and profit as a tool for capacity building, more reach and a bigger positive impact on the world.

How to manage marketing yourself — tools for personal reflection, confidence, building inner safety and effectively connecting with ideal customers.

Ways that permaculture design can inform ethical and sustainable business planning and marketing strategies.

This conversational-style workshop is perfect for:

Time-poor sole traders and small business owners who want practical tools for meaningful business.

Leaders who want to feel more effective: stop burning themselves out or doing too much, and instead learn how and where to focus their energy.

Businesses with minimal staff or resources to spend on strategy and marketing.

Founders who want to weave values into business.

People who desire to slow down and make better choices.

About your workshop presenters:

Lucy Richards is a social entrepreneur, business mentor, Board Member and poet with 15 years of experience exploring how business can be harnessed for good. Lucy helps heart-led leaders and business owners thrive in a profit-driven world. Learn more at lucyrichards.com.au.

Koren Helbig founded the permaculture-infused digital marketing company korenhelbig.com — where she helps ethical small business owners amplify their impact and income online, without the hard sell. As a journalist and sustainable living educator, she also explores ways to live more lightly in the city.