Customer Journey: Understanding How Your Customers Use Digital Platforms

Small businesses have a strong advantage over large corporations – they can get to know their customers and deliver service that delights. However, this can only be achieved by truly understanding how customers interact with your business and removing any pain points.

Customers are the lifeblood of your business, and it is essential to get the digital customer journey right. This workshop will guide you through understanding what your customer is thinking and doing, and how you can shape your marketing initiatives around this.

This workshop will cover:

Why it is important to perfect the customer journey;
Understanding how your customer uses digital platforms;
Identifying customer pain points; and,
Mapping the customer journey.

Presenter: Diana Moss

Duration: 3 hours

About the Presenter: Diana Moss
A passionate, dedicated, curious Marketing Delivery Manager working for 3BY2 - a company committed to delivering “more than marketing” for SMEs. I continue to enjoy exposure to strategy, content creation, search marketing, website development, project management, marketing automation and events across a huge breadth of industries.

This workshop is delivered as part of the Digital Solutions Program.

Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.