Customer Journey: Understanding How Your Customers Use Digital Platforms

Small businesses have a strong advantage over large corporations – they can get to know their customers and deliver service that delights. However, this can only be achieved by truly understanding how customers interact with your business and removing any pain points.

Customers are the lifeblood of your business, and it is essential to get the digital customer journey right. This workshop will guide you through understanding what your customer is thinking and doing, and how you can shape your marketing initiatives around this.

This workshop will cover:

Why it is important to perfect the customer journey;
Understanding how your customer uses digital platforms;
Identifying customer pain points; and,
Mapping the customer journey.

Presenter: George Green
Duration: 3 hours

About the Presenter: George Green

George is a passionate and commercially astute marketer with a Master of Business Administration (MBA), a background in marketing management and strategy for small to large businesses. He is currently Head of Marketing at 3BY2 and specialises in brand strategy, customer experience design and go-to-market strategy, with a focus on ROI and sustainable business growth.

This workshop is delivered as part of the Digital Solutions Program.