Cut Through the Noise: Trailers That Turn Heads

Forget the synopsis. Lead with the feeling.

In a world flooded with content, trailers are no longer just a summary—they’re the sharpest tool 

you’ve got to stand out. And the best ones don’t tell the story—they sell the idea.

Welcome to the age of the creative trailer—short, cinematic, emotionally charged pieces that don’t just promote a film… they make it unforgettable.

This session goes deep on how to craft attention-grabbing trailers that break through the scroll 

and hook audiences before they even know what hit them.

**Led by Walter Bienz—founder of The Solid State, Australia’s most awarded film marketing agency, and company behind trailers for The Babadook, Babyteeth, and Nitram—this talk unpacks the anatomy of trailer work that moves the needle.

You’ll learn:

•  What makes a trailer memorable (and what makes it instantly forgettable)

•  How to build tone, tension, and clarity—in under 2 minutes

•  Why platform-specific cuts (TikTok, Insta, theatrical, sales) are no longer optional

•  Evolving trends in trailer storytelling—and how to stay ahead of the curve

Whether you’re selling to audiences, buyers, or festivals—this is where the campaign begins.

Don’t just tick the box. Don’t play it safe.

Cut like you mean it.