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DA Workshop | Redesigning Aotearoa with Johnson McKay, Raukura Huata & Sarai Morris Tāmaki Makaurau

Event description

Design Assembly presents the 2024 module of Johnson McKay's ever-popular Te Ao Māori workshops.

Johnson has updated the content for this year's full-day workshop to keep it current and make it relevant to everyone; whether you are just starting out on your Te Ao Māori journey or have attended his workshops in the past.

You will enjoy the inspirational and hospitable surroundings of the amazing Te Noho Kōtahitanga Marae at Unitec's Mt Albert Campus and come away with new insights and knowledge about incorporating Te Ao Māori into your design practice.

Feedback from previous workshops

"Really loved the workshop. I wish I had been able to do the second day. I feel like it was a great day, and really want to do more now. Will be looking out for more workshops to attend. I would definitely recommend it to others."

"The best course or workshop I've been to in 10 years. Informed, engaging and hyper-authentic presenters in Johnson and Sarai."

Here is the outline for Redesigning Aotearoa 2024

Ira workshops are a space devoted to dynamic exchange of insights and expertise for delivering brands, products, service and experiences through a te ao Māori lens. Delivered by Ira, a leading strategic brand and creative agency, Redesigning Aotearoa helps build a vibrant knowledge community, inspired by the wisdom and creativity of te ao Māori. 

By 2050 1/3 young people in New Zealand will be Māori. Our systems and institutions presently cater to a non-Māori majority, which have historically excluded Māori. Brave organisations are going through transformation to better serve and engage the future leaders of Aotearoa. This workshop explores key case studies and principles in how to support this cultural transformation through: 

- Best practice in culturally-meaningful brand strategy that respects the role of indigenous rights and Māori as strategic partners. 

- Building strong work cultures and experiences to harness the potential of diverse people to deliver better together. 

- Culturally authentic inclusion of Māori visual language, te reo Māori and storytelling to better express an inclusive Aotearoa and engage Māori audiences. 

- The role of tikanga Māori in the co-design and delivery of culturally impactful and authentic work. 

- How to create processes that protect against cultural appropriation and safe protection of cultural taonga. 

An overview of the workshop

We are fortunate to host you in the beautiful Unitec Marae - Te Noho Kōtahitanga, in which you will receive a traditional welcome and cultural practices throughout the day.
Please bring some snacks to share for morning tea as part of the cultural practices of the day. 

8am Pōwhiri | Welcome

9am Historical Context, Future Thinking

10-10:15 am Morning Tea

10:15am Te Ao Māori Cultural Practices 

12-12:30 pm Lunch

12:30pm Cultural Strategy & Co-Design Principles 

1:15pm  Engaging Māori Audiences

2-4 pm Storytelling & Cultural Creativity

Meet our Workshop Facilitators 

Redesigning Aotearoa is presented by three of Ira’s team, bringing diverse perspectives on delivering quality work alongside Māori co-design partners, communities, government and business.

Johnson McKay: Head of Strategy & Culture | Ira
Ngāti Rongomaiwahine, Ngāti Mahuta 

Johnson has led the Ira team for 20 years, developing the models and strategies that enable the development of meaningful and lasting outcomes for many of New Zealand’s most loved and trusted brands. 


Raukura Huata: Engagement Strategist | Ira
Ngāti Kahungunu, Te Arawa, Ngāti Hine, Ngāti Porou

Raukura Huata has a dedicated career across the public and business sector, designing and delivering engagement strategies, aligning audiences, channels and content to deliver better outcomes for target audiences and communities. 


Sarai Morris: Co-Design & Deliver Lead | Ira
Ngāti Rongomaiwahine, Ngāti Mahuta, Ngāti Mahanga 

Sarai brings expertise in developing co-design models, bringing hapū, iwi and organisations together to define and deliver outcomes together. 


Costs for this workshop

DA Friend | Member $495.00 (plus gst + bf)

Non-member | $695.00 (plus gst + bf)

Not a DA Friend? Sign-up to help DA help you! We've got options for everyone.
If you're a DA Friend and would like to attend this workshop, email for your access code.

Want to see this workshop in your region?
Register your interest for early 2024, email with name, location, how many of your team are interested and if you are a DA Friend/member or not.

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