More dates

Data Driven Innovation and Problem Solving

This event has passed Buy Tickets

Event description

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Client data is collected for a number of reasons - to monitor website traffic, social media engagement, sales, service requests, improve client engagement and understand customer demographics. Many business owners are unsure about how to fully maximise the data they collect to drive key business decisions or improvements to their product or service offerings.

This workshop will teach you how to use client data as the basis for designing solutions to problems or to develop new products and services that will better meet the needs of your customer base.

This topic covers:
  • How data is used to innovate and solve problems
  • Using both hard data (numbers) and soft data (opinions and frontline observations)
  • Design Thinking and Agile principles
  • Techniques to put your customer first when desgining business solutions or innovations
  • Case study examples from both small and big business
  • Balancing the cost versus your business outcomes
  • Prioritising opportunities for innovation

      This session is for anyone who handles data in a small business setting, including business owners, managers, accountants and bookkeepers.

      This online workshop will be recorded and made available for those registrants unable to attend the live event. A link to the recording will be available to registrants from the workshop hub within 24 hours of the live event taking place. You will have a week to watch the video before the link expires.

      The facilitator for this topic, ECU's Executive Education Team at the School of Business and Law, is dedicated to providing impactful workshops tailored to help small businesses in Western Australia thrive through sustainable growth. Their workshop content has been developed in consultation with industry experts and university resources to equip you with the skills to succeed.

      This workshop is presented by the Small Business Development Corporation, a Western Australian Government agency that helps small business owners to start well, survive and thrive. We offer free resources, business advice and low cost workshops covering what you need to know to boost your chance of business success. Turn to us for free, practical support to help your small business journey run smoothly.
      133 140

      Important booking information

      Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

      To book for larger groups, please contact us on 133 140 or email

      If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

      Additional information for workshops

      We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email or call 133 140.

      Powered by

      The humane choice for tickets Humanitix donates 100% of profits from booking fees to children’s charities

      Refund policy

      Refunds are available up to 1 day prior to the event