Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Client data is collected for a number of reasons - to monitor website traffic, social media engagement, sales, service requests, improve client engagement and understand customer demographics. Many business owners are unsure about how to fully maximise the data they collect to drive key business decisions or improvements to their product or service offerings.

This workshop will teach you how to use client data as the basis for designing solutions to problems or to develop new products and services that will better meet the needs of your customer base.

This topic covers:

How data is used to innovate and solve problems
Using both hard data (numbers) and soft data (opinions and frontline observations)
Design Thinking and Agile principles
Techniques to put your customer first when desgining business solutions or innovations
Case study examples from both small and big business
Balancing the cost versus your business outcomes
Prioritising opportunities for innovation

Contact the host of Data-Driven Innovation and Problem Solving