Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Client data is collected for a number of reasons - to monitor website traffic, social media engagement, sales, service requests, improve client engagement and understand customer demographics. Many business owners are unsure about how to fully maximise the data they collect to drive key business decisions or improvements to their product or service offerings.

This workshop will teach you how to use client data as the basis for designing solutions to problems or to develop new products and services that will better meet the needs of your customer base.

This topic covers:

How data is used to innovate and solve problems
Using both hard data (numbers) and soft data (opinions and frontline observations)
Design Thinking and Agile principles
Techniques to put your customer first when desgining business solutions or innovations
Case study examples from both small and big business
Balancing the cost versus your business outcomes
Prioritising opportunities for innovation

This session is for anyone who handles data in a small business setting, including business owners, managers, accountants and bookkeepers.

This online workshop will be recorded and made available for those registrants unable to attend the live event. A link to the recording will be available to registrants from the workshop hub within 24 hours of the live event taking place. You will have a week to watch the video before the link expires.

ECU is ranked Australia's top public university for 'Business and Management' in quality of educational experience, teaching quality, skill development, and student support. With course content developed in consultation with industry groups and the latest theory with hands-on, practical experiences it a great option to build your professional skills and knowledge.

This workshop is presented by the Small Business Development Corporation, a Western Australian Government agency that helps small business owners to start well, survive and thrive. We offer free resources, business advice and low cost workshops covering what you need to know to boost your chance of business success. Turn to us for free, practical support to help your small business journey run smoothly.
133 140
smallbusiness.wa.gov.au

Important booking information

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.