Delivering Behaviour Change at your Events

About this event

Would you like to deliver more sustainable events but think your audiences won’t comply with your initiatives?

As an event manager do you get frustrated that your attendees contaminate your recycling bins, complain if there is not enough meat to eat or choose to drive to your events and won’t carbon offset their travel?

Do you feel powerless to change their behaviours?

Have you tried environmental messaging but found it does not engage people?

It can be disheartening when you have invested money and time in ‘doing the right thing’ but feeling like no-one else cares.

Applying Behaviour Change principles could help you:

• Understand your audience’s behaviours and defaults at events
• Discover why they don’t see or read your messaging
• Identify the right moment to communicate with them
• Drive their behaviour to the sustainable choice without even needing to tell them
• Communicating in ways that engage them without needing to mention the environment

Join Sustainability and Behaviour Change Consultant, Livvy Drake for this 1.5 hour online workshop, where she will show you how behaviour change principles can transform your event approach.

This will be an interactive workshop working on real-world event challenges, bring yours along or learn from others. 

Recordings and slides are available if you can't join live!

Livvy has worked on and developed environmental behaviour change campaigns for the award-winning:

• Shambala Festival - addressing waste, recycling and left tent challenges
• City to Sea - Single-use plastic reduction campaigns including Refill, Plastic-free Periods
• As well as providing event and behaviour change consultancy to George P Johnson, Google Next and Cisco Live 2020

She regularly delivers sustainable event training for organisations and has developed sustainable event checklists for: 

• Coventry City of Culture 
• Cornwall 365

*Accessible pricing*

To make these sessions accessible there is tiered pricing with suggestions for different types of organisations and individuals. Thank you for paying the price point you can afford. This will support the scholarship places and the charity that is receiving 10% of the proceeds.

Scholarships

There is a scholarship programme available for campaigners from marginalised and underrepresented communities. Please email through the contact box to get a free place.

OPTIONAL PRE-WATCH RECORDINGS 

Get the Behaviour Change Theory 

To get the most out of this workshop, it is recommended to watch the Behaviour Change Theory for Changemakers recording so you have a grounding in the theory to apply in the live Events workshop session.  

Understanding your Audience's Behaviour 

How can you change behaviour if you haven't walked in your audience's shoes?

Watch this replay to understand how to segment your audiences and understand more about their motivations and barriers to change. You will come away with practical tools used by designers and behavioural psychologists to get into the day-to-day lives of the people you want to engage and identify opportunities for interventions and communications.

Get these add-ons for just £15 each or £25 for both at check out.

About the trainer

The Sustainable Sidekicks provide training and support for changemakers, campaigners, green champions and business owners who's purpose is to reduce their environmental impact and increase their positive impact.

Lead Sidekick Livvy Drake has a background in events and marketing. When she began working in the field of sustainable events and plastics campaigning she realised that the environmental sector was not engaging people outside of its green bubble. So she began training in and working with behaviour change practitioners to understand how greater crossover could be achieved and how marketing and communications of environmental issues could be presented differently.

She has worked on waste reduction projects for events and festivals, award-winning plastic reduction initiatives as well as providing training and support to reuse schemes and engagement initiatives.

These training modules on behaviour change package up some of the key principles Livvy finds are applicable to behaviours on a day-to-day basis and can easily be adopted and understood to deliver change outside of the ‘eco echo chamber’.

10% to support refugees affected by earthquakes  

Choose Love, do whatever it takes to provide refugees and displaced people with everything from lifesaving search and rescue boats to food and legal advice. They elevate the voices and visibility of refugees and galvanise public support for agile community organisations providing vital support to refugees along migration routes globally. They are working to support people affected by the recent earthquakes in Syria and Turkey