Your next customer may not be a person, but an AI agent acting on someone else’s behalf.

As commerce shifts from websites and apps towards conversational interfaces and delegated decisions, long‑established customer journeys, growth models, and product strategies are being tested.

In this provocative fireside chat, Brett Roberts and Duanne O’Brien explore how AI‑assisted buying through tools like ChatGPT and Claude, combined with autonomous agents, are fundamentally reshaping ecommerce and SaaS (software‑as‑a‑service).

This session focuses on the Techweek pillars of Future (emerging technologies and breakthrough innovation), Growth (technology growing New Zealand’s economy), and The Art of the Possible, with a clear eye on what these technology shifts mean for New Zealand organisations competing on a global stage.

In this session, we will explore:

Why commerce is leaving the web — and what replaces it
AI‑assisted buying vs autonomous agent decision‑making
What “customers” look like when agents choose for humans
Implications for SaaS, ecommerce, pricing, and distribution models
Hard questions leaders should be asking now, not later

Designed for business and technology leaders, this is a practical, forward‑looking discussion on how to design, position, and scale products and services in a world where AI agents increasingly influence buying decisions.

Contact the host of Deloitte Presents: Your next customer may not be human!