Collaborating left of centre + Design sprint + Design challenge

Panelists discuss ideas, experiences and how they take risks when designing new experiences. The panel will include inspiring examples of great experience design in the wine, food and tourism industries. Following this panel, SoMA will facilitate a 1-hour ‘open innovation’ session in which delegates will draw on these stories to collaborate on new innovative ideas for their local context. In preparation for this session, as a group you will craft a series of ‘How might we…’ challenge statements to spark the ideation process.

Facilitated by Andy Macintyre, Moderator (Idle Hands), Kevin Wilson (Nani Creative), Mark Wilsdon (MONA), Emma Farrelly, Head of Wine (State Buildings), Kevin Clarke (London Essence Co.). 

Open Innovation Session facilitated by Nate Sturcke (Skills of the Modern Age)