Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

A strong marketing strategy can help you drive growth and success in your business In this workshop, you will learn the essential steps and key considerations to develop a tailored marketing strategy that aligns with your business objectives.

Learn to define your target market and develop your ideal customer profile, through market research techniques and consumer behaviour analysis. You will gain insights into the needs, preferences and pain points of your target audience.

Discover various marketing channels and tactics that you can use, from digital platforms to traditional marketing methods. Using practical examples and case studies you will create a cohesive marketing approach that maximises reach and drives tangible results.

Once you have developed your marketing strategy, you'll learn how to track key performance indicators (KPIs) and analyse campaign metrics, allowing you to refine your marketing approach based on data-driven insights.

This topic covers:

The principles of a marketing strategy
Difference between a marketing strategy and marketing tactis
Using your marketing strategy to create an actionable plan
How to evaluate the performance of your marketing strategy
Identify opportunities for improvement and refinement

This session is for new business owners who are looking to develop a marketing strategy for their business.

The facilitator of this topic, Harby Studios is a strategic communications consultancy specialising in marketing, advertising, public relations, community engagement, professional writing and design as well as a range of digital products and marketing. They support a diverse range of businesses through an integrated approach to marketing and communications opportunities.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.