Focus on your brand values, identity and web presence.

Book in for this energising two-hour workshop for creatives who want their digital presence to feel aligned and intentional. Lauren Byleveld, Founder and Director of Studio Veld, will begin with your values — the non-negotiables that drive your work — then open up a conversation about brand identity: what it is, how it shows up, and how to shape one that feels true to you.

To finish, Lauren will zoom out and look at what it means to bring that identity online — what’s essential, what’s optional, and how to approach the web without getting overwhelmed.

The workshop will explore:

Your brand values and identity
Pros and cons of web platforms
Selecting the right platform for the right audience
How to audit your digital assets

WHO
This workshop is for eligible creatives wanting to build their brand, identity and web presence.

COST
FREE for students and graduates from eligible programs – check your eligibility here! If you were previously eligible for our support but have past your five-years, you can still attend, for the general admission fee of $20 payable when you register.

ABOUT LAUREN BYLEVELD
Lauren founded Studio Veld because she wanted to bring together talented people to build beautiful solutions to digital problems. To deliver digital solutions that people love, she weaves together her experience in digital program delivery, business process strategy, web design, art direction, community engagement and executive management across Australia and the UK. Working across the arts, government, corporate and SMEs her clients include: the Menzies Institute Stay Strong Team, Helpmann Academy, Green Adelaide, City of Adelaide, Body Image Movement, Taryn Brumfitt, Guildhouse and GalleryM.

WORKSHOP SERIES 2025
Helpmann Academy is proud to run professional development opportunities for emerging creatives. Our Workshop Series 2025 aims to empower emerging visual and performing artists with practical knowledge to help build and sustain a successful creative career. Our Workshop Series will present guest artists, specialists and panels covering a range of topics such as business essentials, income and funding options, marketing, and publicity, and more.

PRESENTED BY

Helpmann Academy
Studio Veld