Writing copy for digital fundraising is very different to direct mail. Learn smart tactics to advance your digital fundraising copy skills.

Once you've got the basics of copywriting for digital, this free 30-minute webinar will help you reach the next level.

Learn the important differences you need to master when writing for digital appeals rather than direct mail – and tips to convince donors to open, read and respond to your online appeals.

We’ll also discuss how to take your DM packs online, including smart tactics for repurposing content across multiple channels to boost your engagement with a digital audience.

Change&Co's very own Chailee Richards will host this session.

Chailee brought her corporate digital marketing experience into the fundraising world when she joined Change&Co more than four years ago. Today, she works with causes from a range of industries, testing a variety of digital communications strategies to amplify their reach and return. She’ll show you some of her favourite digital communications tactics in this webinar!