Digital Marketing & Business Strategy – 1 Day Training in Anaheim, CA

Duration

1 Day – 10 Executive Education Credits

• 8 Credits – Live Training Session

• 1 Credit – Pre-Training Workbook (Digital Marketing Readiness & Goal Setting)

• 1 Credit – Post-Training Resource Pack (Campaign Application & Action Planning)

Mode

Instructor-Led Virtual Live Session / In-Person / Corporate In-House

Course Overview

Why Join This Course?

• Understand the fundamentals of digital marketing

• Learn how major digital marketing channels support business goals

• Develop structured campaign planning skills

• Understand content and social media marketing

• Learn the basics of SEO and paid advertising

• Use marketing metrics to support decisions

• Explore marketing tools and automation concepts

• Receive a Skelora Certificate of Completion + 10 Executive Education Credits

Learning Objectives

By the end of the program, participants will be able to:

• Explain key digital marketing concepts and terminology

• Align digital marketing activities with business objectives

• Identify appropriate channels for different marketing goals

• Plan digital marketing campaigns

• Develop content and social media approaches

• Understand SEO, keyword strategy, and paid advertising fundamentals

• Review campaign performance using relevant metrics

• Identify opportunities for improving reach, engagement, and conversions

• Create a 30-Day Digital Marketing Action Plan

Pre-Course Support – 1 Credit

Participants complete a digital marketing readiness self-assessment, review current marketing practices, and identify key goals to address during the training.

Training Day Structure – 8 Modules / 8 Hours / 8 Credits

1. Introduction to Digital Marketing

Overview of the digital marketing ecosystem and how digital channels support brand awareness, customer engagement, lead generation, and business objectives.

2. Digital Marketing Strategy & Planning

Learn how to define marketing objectives, identify target audiences, select appropriate channels, and structure marketing activities.

3. Content & Social Media Marketing

Explore content planning, social media channels, audience engagement, and approaches for maintaining consistent digital communication.

4. Search Engine Marketing – SEO & Paid Ads

Understand SEO fundamentals, keyword research concepts, search visibility, and the basics of paid digital advertising.

5. Email & Performance Marketing

Learn email marketing fundamentals, customer communication, campaign planning, and performance-focused marketing approaches.

6. Analytics & Data-Driven Marketing

Understand key digital marketing metrics and how to use performance data to review campaigns and support marketing decisions.

7. Marketing Automation & Tools

Explore commonly used digital marketing tools, automation concepts, and ways technology can support marketing activities.

8. Toolkit – 30-Day Digital Marketing Action Plan

Develop a structured 30-day roadmap using practical templates and checklists to organize marketing activities and next steps.

Post-Course Support – 1 Credit

Participants receive:

• Digital Marketing Playbook with campaign templates and checklists

• 30-Day Digital Marketing Execution Challenge

• Inspiration Deck featuring digital marketing examples and best practices

Target Audience

• Marketing professionals and aspiring digital marketers

• Business owners and entrepreneurs

• Sales and growth teams

• Communication and branding professionals

• Professionals looking to develop digital marketing skills

Certification & Credits

Participants receive a Skelora Certificate of Completion and 10 Executive Education Credits.

Trainer Profile

The program is delivered by digital marketing professionals with experience in SEO, social media, performance marketing, content, and analytics. Trainers combine practical knowledge with experience in planning and managing digital marketing campaigns.

Course Deliverables

Participants receive:

• Digital Marketing Readiness Self-Assessment

• Digital Marketing Playbook

• Campaign Templates & Checklists

• 30-Day Digital Marketing Execution Challenge

• 30-Day Digital Marketing Action Plan

Note: Pre-training and post-training activities each carry 1 Executive Education Credit.