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Digital Marketing for Social Enterprises

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Frankston Social Enterprise Hub
Frankston VIC, Australia
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Description

This workshop focuses on:

  •   Essentials to create and grow your online presence
  •       Reaching and connecting with more customers online
  •       Proven strategies to streamline and improve

Who this is for:

  •        New social enterprises looking to create an online presence
  •        Established social enterprises looking for ways to improve their online presence.

Feel stretched for time? We’ll look at ways to simplify digital marketing and put some of it on autopilot.

Feel overwhelmed and confused by digital? We’ll keep it simple and straightforward.

Not sure if you have it right? We’ll send you a free digital health check to complete ahead of the workshop.

In this session, Xanthe from Rivexe Digital will take you through making sure your online presence is working for your organisation and speaking to the customers you want to reach.

What you will get out of this session

  •       Simple, proven strategies for social enterprises to connect with and engage more customers online.
  •       A checklist for a strong online presence.
  •       Relevant, useful advice to apply straight away including: content development, social media, email marketing, search engine optimisation and online forms. 
  •       A one-page action plan for your online presence.

Digital can be complex; we’ll make it simple.

Digital marketing has evolved. The tools to reach and engage with your customers are more accessible than ever. You can 

  •       reach more people, 
  •       get a deeper understanding of your audience and 
  •       streamline (or even automate) what you do online. 

Your social enterprise can tap into these opportunities by building your understanding of digital.

Why does my online presence matter?

An online presence has been a vital element of promoting organisations and connecting with customers for over 20 years.

  •       It is now an expectation that people can find and interact with you online.
  •       It builds your brand and credibility
  •       It can be a sales, customer service and marketing hub

Customers are looking to connect and engage with you online 24 hours a day, 7 days a week. They expect to be able to access a usable and useful website that allows them to get in touch with you how they want. This presents challenges and opportunities for social enterprises. Digital can be limitless but your resources are finite. Tools are available that help: 

  •       simplify your online presence, 
  •       put repetitive tasks on auto-pilot, and 
  •       make it simpler for you to stay focused on your organisation’s key priorities

Building a good online presence means that when people are searching, you can be found.

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Frankston Social Enterprise Hub
Frankston VIC, Australia